A Solid Foundation For New Customers is Retargeting
After your advertisements have made their way through the social media platforms and search engines, it is time to capture those “Maybes” and turn them into “YESES”!
With each of our client’s search engine optimization and pay per click results, we create a dashboard for viewing. You can find all of your results and statistics in on the dashboard.
Each quarter we contact you and go over where your results are at. We explain what each number means and where we need to go next for the best results.
Give us a call today to find out more about our customized dashboards
Even if your website is set up with the right conversion elements in place, the best you’re likely to get is 20% of visitors instantly contacting you about a flooring job. That means 80% of the website visitors you are spending money on SEO & advertising to send to your website, are not contacting you.
Retargeting them is how you can turn that around and convert “research now, contact later” prospects into your customers.
Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterward? This is retargeting.
After visiting your website, people will be browsing other websites or social media and seeing your advertisements. It’s a great way of bringing prospects back and establishing a strong brand presence. People often question why retargeting is necessary and if it actually works? We’ll tell you with extensive testing and research that it most definitely makes a difference.
Think about the average homeowner that is looking to replace their flooring. This is a huge decision for them and along with a large cost. Most homeowners are going to do extensive research in their area before even considering getting estimates.
If they’re in the research phase for a few weeks, they’ll likely browse your site and other competitors’ sites. But then they’ll head on back to their regular internet browsing on their favorite websites and social media. If you have proper retargeting advertising code setup on your website you can then show them an ad on the following platforms that cater directly to them.
Questions to Ask Yourself Before Setting Up Retargeting Ads:
Before moving forward, get these tasks done to set up your retargeting ads: